Key Art & Social Graphics

Project Type

Graphic Design, Digital Advertising

Graphic Design, Digital Advertising

My Role

Graphic Designer

Graphic Designer

Client

Topic Studios

Topic Studios

Key Art for The Rope for a featured content spotlight

Project Overview

I designed key art for the streaming service Topic Studios by image compositing with assets provided by the documentary or television show. These graphics would follow strict UI guidelines (for Apple TV, Amazon Prime, and YouTube) to be used for channel upsells and featured content spotlights.

I designed key art for the streaming service Topic Studios by image compositing with assets provided by the documentary or television show. These graphics would follow strict UI guidelines (for Apple TV, Amazon Prime, and YouTube) to be used for channel upsells and featured content spotlights.

Scope of Work

Sample of a key art graphic, followed by the UI guidelines to ensure no important information (faces, focal point of artwork, and title) was obstructed.

Sample of a key art graphic, followed by the UI guidelines to ensure no important information (faces, focal point of artwork, and title) was obstructed.

Deliverables

Deliverables include key art for documentary movies and television shows. The key artwork was formatted to fit the specs for Apple TV, Amazon Prime, and YouTube — the channel upsells and featured content spotlights had different requirements, and each were made to fit different screen sizes. Pull quotes were designed for social media posts and advertising, primarily for Instagram.

Deliverables include key art for documentary movies and television shows. The key artwork was formatted to fit the specs for Apple TV, Amazon Prime, and YouTube — the channel upsells and featured content spotlights had different requirements, and each were made to fit different screen sizes. Pull quotes were designed for social media posts and advertising, primarily for Instagram.

The Rope key artwork with UI guidelines for a featured content spotlight
Key art for The Dark Heart, used for the Apple TV app as a fullscreen channel upsell on Apple TV
Key Art for The Dark Heart containing the Apple TV UI guidelines

Social Media Pull Quotes

These posts were designed according to Topic Studios brand guidelines, including the font requirements for quotes. I composited stills from the documentary or show to match the caption that was provided.

These posts were designed according to Topic Studios brand guidelines, including the font requirements for quotes. I composited stills from the documentary or show to match the caption that was provided.